Episode 945: Think Tank: Digital marketplaces reach tipping point as tech-savvy generation takes over chemicals

Chemical industry digital marketplaces are on the brink of becoming more widely used as the younger generation replaces digital dinosaurs across the sector. -          Generational change driving greater acceptance of digital marketplaces -          Uptake could accelerate, driven by more remote working since pandemic-          Digital platforms bring suppliers and customers together more efficiently-          Marketplaces can enable almost the entire sales process -          May be limits to platforms handling large, long-term transactions-          Digital marketplaces will compete with traditional distribution channelsICIS journalist Will Beacham interviews Ali Amin-Javaheri, CEO of US-based digital marketplace Knowde; Mark Nikolich, CEO of Braskem America and Deb Fronczak, former head of procurement for 3M.