#004 From Leading with Purpose to Creating a Lasting Impact with Steve Phillips

Today, we have a very special guest on the show, someone who knows a thing or two about building and leading successful companies. He is the founder and CEO of Zappi, an automation company that helps big brands like Pepsi, Mars, and Unilever test and optimizes their marketing ideas before launching them into the market. With over 20 years of experience in consumer insights and market research, he is a serial entrepreneur who has founded and led several companies in this space.But what makes him stand out is his approach to leadership and company culture. He firmly believes in the importance of having a clear mission and vision for the company and working towards it with a team of smart people who share the same values and beliefs. He promotes a culture of active listening, humility, experimentation, and continuous learning, where failures and successes are celebrated and learned from. He also values personal responsibility, giving advice, and helping others, and has embedded these values into the core of his company's culture.Despite the challenges of managing people and culture, especially in a remote work environment, he and his team have implemented innovative solutions like virtual coffee meetings and random meeting plugins to maintain their cultural touchpoints. And they're constantly diagnosing and solving problems to keep their high-performance culture aligned with their vision.To learn more about Steve Phillips, connect with him via LinkedIn.We hope you enjoyed this episode and gained valuable insights from our conversation with Steve. Join us next time as we explore the stories and experiences of more inspiring leaders.If you enjoyed our podcast today, please take a moment to subscribe, rate, and leave a review on your favourite podcast platform. Don't forget to visit our website at thewestpeak.com for more exclusive content. And reach us at [email protected] to connect with you on a more personal level.  Hosted on Acast. See acast.com/privacy for more information.