My Favourite Tip: Norman Swan - You’re not on a mission to explain

Thanks to social media, everyone’s a storyteller now. Whether you’re guiding your work to the right audience, developing your personal brand or keeping the public up-to-date on the COVID-19 situation, your job is to tell a story. If people don’t understand you, or don’t tune in, then everything else is for nought.  So how do you get better at communicating? Norman Swan, a physician, journalist, broadcaster and the host of ABC’s Coronacast, has decades of experience not just in storytelling itself, but in helping others develop their craft, too.  He shares how he’s developed his skills over a long career in journalism, and helps you avoid the most common mistake new writers make: thinking they’re on a mission to explain.   Connect with Norman on Twitter or Linkedin You can find the full episode here: More naps, less coffee: Norman Swan’s tips for the good life   Connect with me on the socials: Linkedin Twitter Instagram    If you’re looking for more tips to improve the way you work, I write a fortnightly newsletter that contains three cool things I have discovered that help me work better, which range from interesting research findings through to gadgets I am loving. You can sign up for that at http://howiwork.co Visit https://www.amantha.com/podcast for full show notes from all episodes. Get in touch at [email protected]   CREDITS Produced by Inventium Host: Amantha Imber Production Support from Deadset Studios Sound Engineer: Martin Imber