The Snowball Effect
Hidden Brain - A podcast by Hidden Brain - Mondays
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Why do some companies become household names, while others flame out? How do certain memes go viral? And why do some social movements take off and spread, while others fizzle? Today on the show, we revisit a favorite 2021 conversation with sociologist Damon Centola, who studies social contagion and how it can be harnessed to build a better world.
