Persuasion: Part 2

Hidden Brain - A podcast by Hidden Brain, Shankar Vedantam - Mondays

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Think back to the last time someone convinced you to do something you didn't want to do, or to spend money you didn't want to spend. What techniques did that person use to persuade you? This week, we continue our look at the science of influence with psychologist Robert Cialdini, and explore how these techniques can be used for both good and evil.

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