Why Great Leaders Tell Great Stories

As a leader of a creative organization, your job may be to tell your client’s story through the work of your team. Your team is in the business of positively shaping the perception a market has towards what your client is selling. If effective storytelling is so much a part of selling your client’s image to the market then why shouldn’t it be an important tool in selling your leadership to your team? On today's episode, we share a few ways to excavate and use those stories to build trust with your t