Why You Shouldn't Say "Thank You" After Someone Buys from You

We’ve spent the last few days shipping out our inaugural book, Persuade for Good. Macy + Kat have been pulling some and signing them for those who are about to receive them. What’s the first thing you instinctually say when someone buys your product? For us, it’s thank you. But when you break it down, what is the subconscious message you’re sending your customer (and honestly yourself)? Today, Macy breaks down why you won’t see “thank you” inside the front cover of your book and w...