How Message-Market Fit Lifted 300% Conversion Rate for Heights
Growth Marketing Stories - A podcast by Aazar Ali Shad
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In this episode, Daphne broke down her process how she increased her company's conversion rate. Below are some timestamps: 00:59 - A bit about Daphne's growth background 03:22 - The heights story of increasing 300% conversion rate 12:03 - How they drilled down 16 to 3 key value props 13:38 - How churned customers helped 15:35 - How founders were a key persona and why they should not have ignored it. 19:22 - 3 key mental models from this story Leave your feedback here: https://galas.fm/episode/1c037a73-33ac-59e1-a6e1-232baa825a21 Show notes Daphne's LI profile300% increase articleMy LI and Twitter if you wanna connect.
