2 B2B Attribution Mistakes That You Should Never Do
Growth Marketing Stories - A podcast by Aazar Ali Shad
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In this episode, Steffen Hedebrandt - The CEO of DreamData.io shared his two big mistakes regarding revenue attribution you should never do. We talked about: 2:35 - How attributing the device wrongly led to a growth fiasco 6:20 - How investing in SEO "seemed" like a bad idea but it worked. 13:03 - How to think about B2B attribution 16:41 - How Gorgias took advantage of DreamData to get $2Mn of additional revenue 19:27 - What's working for DreamData currently as B2B SaaS company? 21:51 - Rapidfire round Key Links Connect with Steffen to learn B2B Revenue AttributionCheck out DreamDataHow Gorgias transitioned from single-touch to data rich multi-touch attribution using DreamdataLearn more about B2B Attribution: https://dreamdata.io/b2b-attribution,
