The Business of Horticulture

How do you level up from being a casual plant lover to a true pro in the horticulture industry? What does it take to become one? There are plenty of things we don't get as hobbyists about the horticulture industry—so much more happening behind the scenes than we can imagine. Fortunately, Leslie Halleck, a favorite guest on the podcast and one of my best plant friends, is here to tell us about how the horticulture industry works and how you might become part of it! In this episode, we learn:[03:45] How to turn plant passion into a horticultural career[06:54] What is Leslie's background in horticulture?[14:46] Don't let shorter days dim your plant's shine with Soltech grow lights![17:01] Nourish your plants with Espoma’s premium organic products![18:42] Leslie’s career transitions[23:04] What other jobs are in the horticulture field?[24:52] How do plants get from farm to store?[29:23] What affects plant prices and availability?[34:58] What are the common mistakes aspiring plantrepreneurs make?[40:53] What are the educational pathways in horticulture?[48:49] Why is horticulture mostly family businesses?[51:48] Women's positions in a male-dominated horticultural sector[53:27] Leslie’s new horticulture business courses + coaching programs[01:00:37] Where can you find out more about Leslie?Mentioned in our conversation:Cultivate '24Tropical Plant International Expo (TPIE)COURSE: The Business of HorticultureCOURSE: The Business of Selling Plants'Tiny Plants' by Leslie HalleckProfessional Horticulture Program | Longwood GardensHorticulture Classes | New York Botanical GardenMaster Gardeners - American Horticultural Society For a deeper look into the processes behind the plant industry,check out the full show notes and blog here!Follow Leslie:WebsiteCoachingInstagramFacebookXPinterestYouTubeThank you to our episode sponsors:Soltech SolutionsCheck them out at soltechsolutions.com and get 15% off with code "bloom15".Espoma OrganicVisit espoma.com to find your local Espoma dealer or check my Amazon storefront. Follow Maria and Growing Joy:Order my book: Growing Joy: The Plant Lover's Guide to Cultivating Happiness (and Plants) by Maria Failla, Illustrated by Samantha LeungJoin the Bloom and Grow Garden Party Community Platform & App AKA the plantiest and kindest corner of the internet! Get your FREE 2-week trial here!Take the Plant Parent Personality Quiz (Get the perfect plants, projects and educational resources for YOUR Lifestyle)Support Bloom and Grow Radio by becoming a Plant Friend on Patreon!Instagram: @growingjoywithmariaTiktok: @growingjoywithmariaSubscribe to the Growing Joy Youtube channel! /growingjoywithmariaWebsite: www.growingjoywithmaria.comPinterest: @growingjoywithmaria Advertising Inquiries: https://redcircle.com/brands