How does a place of worship use marketing to attract new members?

If you grew up going to a place of worship every week, you likely never thought of it as a choice - your parents expected you to go, and so you went. Well, “expected” isn’t really the right word. “Expectation” leaves some wiggle room that you might not go. Back when I was growing up, people who went to church every Sunday went to church EVERY Sunday. It wasn’t an expectation, they just went.That has changed. And as part of that change, houses of worship have had to change. They’ve had to market to new members. And I was curious how a place of worship thinks about marketing. So I called Rabbi Eric Solomon of Beth Meyer Synagogue in Raleigh, North Carolina to discuss that. I didn’t want to talk about Judaism, specifically, but I don’t know any priests or imams, so here we are. Also, Rabbi Eric is thoughtful and wasn’t annoyed by the very idea of me asking how he markets Judaism to people.Here’s the link to the congregation:Beth Meyer Synagogue This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit gobbledy.substack.com