Episode 58: Geralin Thomas

This week Shannon and Janine sit down with Geralin Thomas of Metropolitan Organizing in Cary, N.C., a rock star in the organizing world. She's not only famous for many appearances on the Hoarders tv show, she's known for her generosity in sharing her business acumen with other organizers (including Janine). Geralin is a business coach for entrepreneurs, particularly professional organizers, and in this episode we talk with Geralin about the challenges people face when starting a business. And, yes, perfectionism can be one of those challenges! Be prepared for a lot of laughter. Discussion topics include: • How perfectionism can show up when starting a business • The perfectionism/procrastination relationship • Geralin’s emphasis in branding and marketing with her coaching clients • How what you say, how you say it and your processes are all part of your branding • How people can get perfectionistic about branding • Geralin’s advice on how to pay attention to details without getting mired in them (hint: Know thyself) • Having a specific—and consistent—point of view in your branding • The importance of being authentic in branding and marketing • Advice for starting points at the very beginning of a business • Some thoughts on choosing a business name • The things we’ve regretted in our businesses • The prospects of drinking alcohol while recording (or listening to) the podcast • Geralin's favorite Getting to Good Enough moment Visit the show notes at www.gettingtogoodenough.com for lots of links!