44. Stand Out in a Crowded Market with Sally Hogshead

  Sally Hogshead is a branding expert and author of two New York Times bestselling books, Fascinate and How the World Sees You. Sally founded her own ad agency at 27 years old and has worked with clients like Nike, Godiva, Aflac, and Mini Cooper. Her program, How To Fascinate, makes her years of branding expertise available to individuals and small business owners. You can find Sally on Twitter as @SallyHogshead.   EPISODE Your audience is being distracted by an overwhelming amount of noise. You don't just need to draw their attention from your direct competition; you want them to listen to you when the whole internet is calling them. Sally Hogshead has created a complete system to help individuals and small brands stand out from the crowd.   We Discuss: How knowing your “wellspring” and “quicksand” can help you make the most of your time and gifts, and how to apply these principles when hiring new team members. The seven types of communication and why you need to know which one is right for your brand Understanding your primary and secondary advantages and applying that knowledge as you schedule your day. The importance of developing a brand "anthem".   LINKS & RESOURCES MENTIONED Fascinate How the World Sees You Fascination Advantage System Fascination Advantage assessment Fascination Profile Additional Fascination programs and products Flow by Mihaly Csikszentmihalyi The Rise of Superman by Steven Kotler StrengthsFinder Fascination Business System   GET OPTIMIZED! 1) Take Sally Hogshead’s Fascination Advantage assessment, free for our listeners with the code “GEEK”. 2) Identify your wellspring, which is work that energizes you-and quicksand, the work that exhausts you. 3) Stop wasting your time with quicksand work! Delegate, discipline, or delete.   THANK YOU FOR LISTENING! As always, thank you for tuning in. Please feel free to drop by the website to contact me or leave a comment. If you enjoyed this episode, please share it! -Stephan STAY CONNECTED Reboot and Improve Your Life - Free Guide | Twitter | Facebook