145. Outsource Like a Boss with Trivinia Barber

Trivinia Barber is the founder of Priority VA, a boutique virtual assistant agency that matches elite-level entrepreneurs with highly skilled assistants. Our conversation is a fresh take on the world of virtual assistants, and we discuss the value that having the right team can make across various aspects of your business. You’ll learn how to effectively work with VAs, ensure they won’t leave you for a different employer, and become a grandmaster at delegation. Find Out More About Trivinia Here: Priority VATrivinia Barber on LinkedIn@Trivinia on TwitterTrivinia Barber on Facebook In This Episode: [02:06] - Trivinia talks us through the journey that brought her to where she is today, as the CEO of Priority VA. [04:32] - One of the things that Trivinia often tells people is that they can outsource outcomes instead of tasks. [08:13] - Trivinia shares her thoughts on how to communicate more effectively with your team. [10:07] - What does Trivinia delegate, and what does she choose to keep for herself? [13:42] - Trivinia talks about some of the things that her assistant Kim does for her, and talks about some of the traits of a good assistant. [15:43] - Compensation is made up of more than just a paycheck, Trivinia points out. [18:33] - Does Trivinia give her assistant, Kim, a financial stake in the business? [20:36] - We hear whether Trivinia’s team has a structure for the content they should create, or whether they have complete freedom as long as it fits her message and her voice. [24:09] - Stephan talks about the evolution of creating a structure or content calendar. [26:28] - Trivinia asks Stephan a question: does it make him nervous not to know what his blog posts are about? [29:09] - Once she has a content calendar, how does Trivinia take this to the next level and create videos? [32:17] - For a long time, Amy Porterfield wouldn’t let go of Trivinia as her VA. Trivinia talks about how she handled this situation. [36:48] - Trivinia talks about how she creates checklists and standard operating procedures within her organization for all the VAs working with other clients. [40:33] - We hear more about the roles of different people in creating and executing a checklist. [42:01] - Stephan talks more about the process of getting stuff out of one’s head and into external structures. [47:28] - Has Trivinia tried non-dominant-hand writing to access additional creativity? [52:51] - Trivinia talks about whether the videos she creates for her team are also visible to clients, or only used internally. [53:55] - Stephan talks to Trivinia about one more area of focus: email. [60:17] - How could an interested listener take the next steps to work with Trivinia’s team? Links and Resources: Priority VA Trivinia Barber on LinkedIn @Trivinia on Twitter Trivinia Barber on Facebook Nick Sonnenberg on the Optimized Geek Ari Meisel on the Optimized Geek Chris Rugh on the Optimized Geek Carolyn Ketchum on the Optimized Geek 90 Day Year Event David Allen on the Optimized Geek Aaron Ross on the Optimized Geek The 5 Love Languages The 5 Languages of Appreciation in the Workplace by Gary Chapman The 5 Love Languages of Children by Gary Chapman The 5 Love Languages of Teenagers by Gary Chapman TripIt HumanCharger Blinkist Intercom Later app Kolbe Test Sally Hogshead on the Optimized Geek Tucker Max on Marketing Speak I Hope They Serve Beer in Hell by Tucker Max Thinkific Amy Porterfield Loom Process Street Dan Martell Michael Hyatt Taki Moore on Marketing Speak Matt Church Notability Bill Donius on the Optimized Geek Pocket Inbox When Ready