139. The Art of Social Engineering with Jordan Harbinger

The key to ethically influencing people is to leave everything (and everyone) better than you found it. Make sure that you aren’t rationalizing the things that you want if they aren’t actually good for the other people involved. Today’s guest is an expert on influencing people. In fact, his ability to talk his way into (and out of) just about any situation saved his life after he traveled through war zones and was kidnapped twice. Jordan is fascinated by influence and he has interviewed world-famous people at the top of their fields to discover their untapped wisdom. Find Out More About Jordan Here: Jordan Harbinger Jordan Harbinger on Twitter Jordan Harbinger on LinkedIn Jordan Harbinger on Facebook The Jordan Harbinger Show In This Episode: [03:01] - Jordan starts things off by talking about his background in social engineering and social influence. [06:54] - We hear the story of what happened once Jordan decided, as a teenager, that he would find a real criminal for the police. [10:03] - What was the next step for Jordan after these exploits? [14:01] - Jordan talks about how social engineering came into play in the activities he has been talking about. [19:59] - Stephan and Jordan talk about Stuxnet, which infiltrated the Iran nuclear facilities with malware. [21:25] - Jordan discusses applying social influence and social engineering to marketing, specifically to online marketing. [25:45] - We hear an example of Jordan applying his skills at persuasion in a sales and marketing context that has a good result for him, but is also ethical because it’s good for the other people involved. [28:12] - We move onto The Jordan Harbinger Show, with Jordan discussing some of the challenges involved in starting over. [30:10] - What is Jordan doing to migrate fans of the Art of Charm podcast over to his new show? [34:28] - Jordan talks about some of the amazing things that someone has done on his behalf after starting his new show. He and Stephan then talk about why people at the bottom and top tend to be helpful, while those in the middle are often jaded and less interested in helping others out. [39:56] - In business, you often see a lot of cases where someone who seems popular among their audience is less popular among their peers for lots of little reasons. [42:59] - Stephan talks about Jay Abraham’s concept of preeminence. He then shares a story about the benefits of doing things without the expectation of getting anything in return. [45:19] - If you’re playing the game right, you will win both short-term and long-term, Jordan points out. [46:24] - Who has been Jordan’s biggest guest since starting the new show? [48:12] - We hear about some of the guests who Jordan is planning or hoping to have on his show in the future. [51:22] - Jordan shares a piece of advice that he wants to make sure listeners understand. [54:58] - How can people get in touch with Jordan to work with him or learn more about what he does? Links and Resources: Jordan Harbinger Jordan Harbinger on Twitter Jordan Harbinger on LinkedIn Jordan Harbinger on Facebook The Jordan Harbinger Show Art of Charm Stuxnet Zig Ziglar Dale Carnegie Jay Abraham on Marketing Speak Byron Katie on the Optimized Geek Simon Sinek on The Jordan Harbinger Show Gretchen Rubin on The Jordan Harbinger Show The Four Tendencies by Gretchen Rubin Jocko Willink on The Jordan Harbinger Show Dan Heath on The Jordan Harbinger Show Bill Browder on The Jordan Harbinger Show Neil Strauss