Why Your Marketing Sucks And What To Do About It W/ Buck Wise
Driven To Win - A podcast by Chaz Wolfe - Mondays
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On today’s episode of Gathering The Kings, we welcome Buck Wise to the king’s stage. Buck's journey leaps from his early radio broadcast roots, toasting success on the airwaves with Ryan Seacrest, to discerning the growing trends in marketing and catapulting his own vision into reality with the globally acclaimed Closing Day agency. With a celebrated stint at Cardone Ventures and Million Dollar Listing, Buck's expertise has been channeled into coaching entrepreneurs and orchestrating unforgettable events.This potent episode charges ahead, unraveling Buck's insights on topics like superior marketing differentiation, data interpretation, creative strategies, and profound audience understanding. Moreover, we dive headfirst into the art of content creation that doesn't just engage - it earns. Buck champions the reality that challenges never truly disappear; instead, we aim for bigger, better problems. Tune in, amp up, and seize the day with Gathering the Kings.During this episode, you will learn about;[01:26] Intro to Buck and his business[03:21] What is the burning desire inside of Buck for marketing?[08:23] Knowing how to value what you offer as a business or agency[11:00] Buck gives advice on how to differentiate yourself from the competition[22:56] How to know when to keep going and when to change directions in your business[26:38] Buck’s example on how you should know everything about your target audience[33:04] A great decision that Buck has made[37:55] Buck talks about a bad decision that he has been able to learn from[42:36] Buck’s recommended business resources[45:29] How Buck chooses to obsess over his business and family at the same time[47:54] Advice Buck would give to the younger version of himself if given the opportunity.[50:24] How to connect with Buck[51:17] Info on Gathering The Kings MastermindNotable Quotes"You'll never eliminate problems; you'll simply aim for larger, more significant ones." - Buck Wise"As you establish your personal brand, remember you're a brand ambassador, setting a model for future leaders in your organization to emulate." - Buck Wise"My true legacy? Teaching my children to forge their own paths to success." - Buck Wise"We operate this way because we're humans who appreciate other humans." - Chaz Wolfe (Host)Books and Resources Recommended:Hormozi, Alex. "100 Million Dollar Offer."Amazon.com: $100M Offers: How to Make Offers So Good People Feel Stupid Saying No (Audible Audio Edition): Alex Hormozi, Alexander Hormozi, Acquisition com LLC: BooksMartell, Dan. "Buy Back Your Time." Amazon.com: Buy Back Your Time: Get Unstuck, Reclaim Your Freedom, and Build Your Empire (Audible Audio Edition): Dan Martell, Dan Martell, Penguin Audio: BooksSinek, Simon. "Leaders Eat Last."Amazon.com: Leaders Eat