Episode #22: Rand Fishkin on Online Marketing for Large Companies...and Whisky.

Rand Fishkin uses the ludicrous title, Wizard of Moz. He's founder and former CEO of one of the world’s fastest growing software companies Moz, an online marketing platform that is worth more than US$120M. He’s a board member at presentation software startup Haiku Deck, co-author of a pair of books on SEO, and co-founder of Inbound.org. Rand's an unsaveable addict of all things content, search, & social on the web, from his multiple blogs to Twitter, Google+, Facebook, LinkedIn, and a shared Instagram account. In his miniscule spare time, he likes to galavant around the world with Geraldine and then read about it on her superbly enjoyable travel blog. In this episode we talk: - content marketing for large companies - funnel optimisation - lean marketing tactics - Japanese and Australian whisky   Show Notes: MOZ: Moz.com Rand's Profile: Moz.com/rand Follow Rand on Twitter: @randfish Whiteboard Friday - Visualizing the Marketing Funnel: https://moz.com/blog/why-the-inbound-marketing-funnel-is-essential-whiteboard-friday     --- I hope you enjoyed this episode. If you’d like to receive a weekly email from me, complete with reflections, books I’ve been reading, words of wisdom and access to blogs, ebooks and more that I’m publishing on a regular basis, just leave your details at www.futuresquared.xyz/subscribe and you’ll receive the very next one. Listen on Apple Podcasts @ goo.gl/sMnEa0 Also available on: Spotify, Google Play, Stitcher and Soundcloud Twitter: www.twitter.com/steveglaveski Instagram: www.instagram.com/@thesteveglaveski Future Squared: www.futuresquared.xyz Steve Glaveski: www.steveglaveski.com Medium: www.medium.com/@steveglaveski GET COACHED BY LUCAS: https://www.ergogenic.health/product/coaching GET LUCAS TO DESIGN YOUR SUPPLEMENT PROTOCOL: https://www.ergogenic.health/product/custom-stack   Hosted on Acast. See acast.com/privacy for more information.