Scaling an Events Empire: Pivots, Sponsors & Global Dreams

In this episode of Founders Future, with host Ammar Elm, Simran Whitham, Founder and CEO of FORMAT Group, shares how he transformed a gap in Manchester’s gaming and creative events scene into Europe’s leading games industry nightlife festival. What started as a one-off university passion project now spans B2B and B2C events, agency services, and merchandise—all while championing inclusivity and community-driven innovation. Simran reveals how FORMAT Group pivoted post-2020 to build resilience ...