How to win people over (w/ Robin Steinberg)
Fixable - A podcast by TED - Mondays
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How do you find common ground with skeptical audiences? Robin Steinberg is the CEO of The Bail Project, an organization that advocates for abolishing cash bail and reforming the criminal justice system. She knows her work is vital, but public anxiety about crime and safety often gets in the way of lasting change. Robin Steinberg asks Anne and Frances how to communicate her mission to people who don’t understand what she does or why she does it. They help Robin craft a new outreach strategy and discuss how you need more than just facts and data to win over new supporters.
