#71 - The case for brand in B2B tech with Jann Schwarz, Snr Director at The B2B Institute

95% of B2B buyers are not in the market for your product or service at any given time. It's a fact. So why spend your precious B2B tech marketing time and resources on convincing people to buy, instead of making your brand memorable for when they're ready to?Learn how to make the case for brand marketing with Jann Schwarz, Snr Director at The B2B Institute, who delivered this new research in partnership with Ehrenberg-Bass.Find the full research report here. ---The FINITE Podcast is made poss...