66. Diana Williams on Developing Story Based IP

"We talk about going Direct to Community" Diana Williams Diana Williams is the CEO & Co-founder of Kinetic Energy Entertainment, a multi-disciplinary company that partners with creators at the intersection of story and technology to develop and produce story-based IP. In this podcast, we discuss Kinetic Energy Entertainment's strategy, projects and the opportunity Diana is addressing in the marketplace. We also dive into the story IP creating process - why it is vital in today's market and the techniques Diana uses for this. From the MCU to Exploding Kittens, Diana also shares numerous examples of projects that have successfully developed franchises and reveals some of the steps they took to achieve this. About Diana Williams Diana Williams is the CEO & Co-founder of Kinetic Energy Entertainment. She has a wide range of experience in the entertainment industry, developing IP and producing creative content for distribution across storytelling media. Throughout her career she has been at the forefront of working with emerging and established talent to ensure a diversity of voices are included in an ever-evolving industry. Kinetic Energy Entertainment is a multi-disciplinary company that partners with creators at the intersection of story and technology to develop and produce story-based IP. Kinetic’s project slate includes a series in development at HBO, the cross-platform storyworld of The Gatecrashers, political sim videogame Political Arena, Founder Hustle podcast based on venture fund 1863 Ventures’ focus on entrepreneurs of color, Crimson an epic fantasy/thriller take on Alice in Wonderland, recipe-memoir Adventures in Starry Kitchen, and a documentary feature film with Apple+. An award-winning producer, she produced the critically acclaimed feature film Our Song, which earned her a nomination for an Independent Spirit Award in the Producer category. Other credits include documentaries Room 237, the Emmy© award-winning Sylvia Drew Ivie, Student Academy Award©-nominated Another First Step, Industrial Light & Magic: Creating the Impossible, Method to the Madness of Jerry Lewis, and Dear Mom Love Cher. In addition to producing, Diana has held various positions in the entertainment industry. She was the Creative Development and Franchise Producer at Lucasfilm within the Story Group, the team responsible for developing and maintaining narrative cohesion and connectivity throughout the Star Wars universe. While at Lucasfilm, Diana developed film and tv (including Star Wars Rebels, Rogue One), mobile and console videogames (including 2015’s Battlefront), publishing (Marvel’s Star Wars comics and novel expansions). Diana helped launch ILMxLAB, an immersive entertainment and mixed reality lab, with projects including Vader Immortal, Star Wars: Secrets of the Empire, and Alejandro González Iñárritu’s Academy Award© winning VR experience Carne y Arena. She was also a production consultant for BET on Let the Church Say Amen, Gun Hill Road, and Untitled Kenya Barris Project. Currently the Chair of the Interactive Board of Jurors for digital and immersive storytelling for the Peabody Award, Diana is also on the Strategic Planning Committee of The National Academy of Sciences’ Science and Entertainment Exchange; the advisory committee for the Royal Shakespeare Company/Digital development; the advisory board for UK-based organization Future of Film; and the boards of Diverso (a non-profit organization by students for students, dedicated to empowering the under-represented storytellers of the next generation), The Overlook Film Festival (genre festival), and Here/No Proscenium Summit for interactive and immersive events, theater, and creators. Diana began her career in production as an Assistant Director and is a member of the Directors Guild of America (DGA) and the Academy of Motion Picture Arts and Sciences (AMPAS).