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Social media influencer culture has slowly become one of the most pervasive forms of advertisement. There are multiple perspectives that one can take when analyzing the complexities of influencer culture. While they are all valid, one perspective that seems to go unnoticed is how influencer culture promotes unsustainability and unethical consumption. Guests: Nenad Radujević, General manager of Belgrade Fashion Week Tijana Maljković, fashion designer and professor at Metropoliten University Mario Perović, fashion stylist and creative consultant