Inside Frank Bod, Jess Hatzis-Walker's Guide to creating a $100M cult skincare brand

This is Jess Hatzis-Walker for Female Startup Club.Hello and welcome back to the show! It’s Doone here - your host and hype girl sliding into your ears with a new episode on the Female Startup Club podcast. If you’re new here, hi! Welcome! Every week we interview some of the world’s most exciting and successful founders and entrepreneurs - who happen to be women. Like Jess Hatzis-Walker. One of the co-founders behind the iconic skincare brand, Frank Bod. Frank Bod started a decade ago back in 2013 and through their strong original branding and an innovative approach to marketing grew it from $0-$100m+ business.In this episode, we chat through what shifted the needle in scaling this brand, how early-stage founders should think about brand and Marketing in today’s world, and what Jess would do if she was starting it all again tomorrow.I love the part of this episode where we dive into just how easy it is to get stuck in old habits, even when that's the total opposite of what you should be focusing on. It’s easy over time to get set in your ways and rinse and repeat things. But as founders, we have got to remember: the only thing scarier than a new idea is an old one. It's this idea that guides a lot of Frank Body's decision-making. When it comes down to it, a lot of money makes people lazy and stupid. Your best campaigns will be done on a shoestring budget. Have fun with it!Let's jump in, this is Jess for Female Startup Club.LINKS WE MENTION:Willow & Blake's InstagramFrank Body's InstagramJessica's InstagramMy Millenial Money PodcastShe's on the Money PodcastMy Millenial Investor PodcastTo Be Magnetic PodcastJoin the FSC CLUB & Ask Your Questions: www.facebook.com/groups/femalestartupclubJoin thousands of small business owners who are reading our newsletter every Monday at: www.femalestartupclub.com Join our tool and private community for small business owners, Majic [formerly known as Hype Club]Female Startup Club's InstagramDoone's InstagramDoone's TikTokSay hello to Doone: [email protected]  Hosted on Acast. See acast.com/privacy for more information.