Interview | Clarity isn‘t Certainty with David Tofilon

To kick off our season’s theme of “Story” we talk with Storybrand Certified Guide/marketing/branding guru David Tofilon. David is a kind, wise, soul who provides some profound insight into unpacking our stories.    1:15 - David describes himself in 3 words 3:30 - What is a Storybrand Certified Guide and what does it have to this podcast?  4:30 - An overview of a “brand script” 6:45 - Re: aspirational identity and how it’s not an outcome or a destination 10:10 - Why is it important for someone to know their story?  13:15 - What happens when people live an unhealthy/unhelpful story.  15:45 - Brandscript - After aspirational identity, there is character want. Then we encounter the PROBLEM [external, internal, philosophical] 19:15 - Understanding your story’s problem enneagramatically.  22:00 - Abram and Drew riff on ego, polarity, and our story’s problem.  25:45 - Creek’s experience with this as a Type 4. 30:00 - When the “wolf” catches up to us.  33:00 - Moving beyond the problem of our stories, what comes next? [Hint: it’s empathy and authority] 40:45 - Stepping into an authority that is motivated by empathy 42:20 - “connect, then correct”  44:15 - Implementing a plan to live a better story.  48:00 - Your call to action… 49:00 - Avoiding getting tangled and simplifying this to a 3 step plan 51:00 - Creek muses on the importance of our dreams.  53:00 - The importance of clarity… 57:00 - Parting words from David - “Clarity is worth the risk.” Brandscript Summary:  Aspirational Identity —> Character Want —> Problem —> Empathy —> Authority —> Call to Action Storybrand framework based off of Donald Miller’s book “Building a Storybrand.”  Learn more here Connect with David: www.tofilonconsulting.com // Insta: @dtofilon **If you like Fathoms, please leave a review!** — Fathoms | An Enneagram Podcast: “Discovering our inner depths, one fathom at a time.” — Co-hosts: Seth Abram, Seth Creekmore, Drew Moser Production/Editing: Seth Creekmore   Follow us on Instagram: @fathoms.enneagram Follow Abram: @integratedenneagram Follow Creek: @creekmoremusic Follow Drew: @typetrailenneagram