CE #57 - Zombie Loyalists: Using Great Service to Create Rabid Fans with Peter Shankman
EvolutionFM - A podcast by Scott Britton: Internet Entrepreneur, Author, and Business Strategist - Thursdays
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Peter Shankman comes on the show to discuss his new book Zombie Loyalists and the power of providing an incredible experience for customers. Peter's been known as a marketing thought leader even before he founded HARO and that shines through in this episode. We talk about a host different marketing tactics especially how to really activate customers to spread WOM using great service. This was a fun episode!
