The Power Of Smart Experiments

Everyday MBA - A podcast by Kevin Craine - Saturdays

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Steven K. Gold discusses his book "How We Succeed" and ways to make good things happen through the power of smart experiments. Steve is the founder and chairman of A World for Good, a marketing service that transforms a business's charitable giving into effective and measurable marketing that grows sales and strengthens communities at the same time.  Host, Kevin Craine Do you want to be a guest? Do you want to be a sponsor?  

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