How Transcender Brands Change the Game
Everyday MBA - A podcast by Kevin Craine - Saturdays
Stan Bernard discusses his book "Brands Don't Win" and how today's must successful brands transcend the typical brand game to define new markets and overcome their competition. Stan is a Senior Fellow at The Wharton School and you've seen him in places like the Wall Street Journal and Businessweek. Host, Kevin Craine Do you want to be a guest?
