UK Govt Courts Online Influencers, Blurs Lines with Traditional Journalism

On November 14th, a new trend in British politics emerges as the government turns to online influencers for public communication. Cameron Smith, known as Cazza Time, was among those invited to a major financial press conference, a first for Westminster. This strategy, part of a growing government communications approach, aims to reach less politically engaged audiences. While traditional journalists express skepticism, influencers like Smith grapple with maintaining independence while engaging with official channels. The government emphasizes no attempt to control influencers, aiming for a mutually beneficial, yet independent, relationship.The Daily News Now! — Every city. Every story. AI-powered. Hosted on Acast. See acast.com/privacy for more information.