Google Rejects EU's Ad Tech Breakup Demand

Google Rejects EUs Demand to Sell Off Ad Tech Business; Proposes Product Changes InsteadGoogle has formally rejected the European Commissions demand to sell off parts of its advertising technology business, following a landmark antitrust ruling that found Google guilty of abusing its dominant position in the online ad market. Instead, Google submitted a compliance proposal, including immediate and future product changes, aiming to open up its ad tech empire to rivals. The European Commission has confirmed receipt of the proposal and will now analyze the suggested measures.The Daily News Now! — Every city. Every story. AI-powered. Hosted on Acast. See acast.com/privacy for more information.