What Does Coca-Cola Gain from the Monster Acquisition?

Coca-Cola’s recent 16.7% acquisition of Monster Energy is a win for Monster as the company’s innovations can shine on the internationa stage, but Coca Cola benefits from the deal as well. With the acquisition, Coke gains access to Monster’s new product innovations, which are responsible for reformulating the energy drinks market in recent years. Having this inside track into product innovations can help Coke not only diversify its brand portfolio even further, but also push new products into ...