Tissue Products Struggling in the Middle Class

Tissue manufacturers are struggling to gain sales within the middle class segments of emerging markets as consumers choose to spend their income on other products. Competition from industries such as apparel, hot drinks and consumer electronics are taking sales away from tissue products. In Mexico for example, the population consumes about 4.5 kilograms per capita of tissue products while in the United States the number is around 13.4 kilograms.