Kraft Licenses Coffee Brands for use in Green Mountain's Keurig
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The recent deal between Kraft and Green Mountain gives liscensing rights to distribute Kraft's brand of products in pod form for use in the Keurig machine. Kraft's brands are a large gain for Green Mountain, who's main strategy is to obtain these agreements from all large coffee players. Kraft's Maxwell House brand is the second largest coffee brand in the US, and given the success of Starbucks and Folger's pods, Kraft's larger-known brands are expected to perform well.
