Episode 127: Inside the Media Engine: What Startups Get Wrong (and Right) About Press

In this special edition of the EU-Startups Podcast, Marcin Lewandowski is joined by the editorial team behind EU-Startups: Antonio Escarzaga (Head of Content) and David Cendon Garcia (Head of News). Together, they unpack the evolving world of startup media — from AI-generated content and traditional journalism to what actually makes a startup story land in today's crowded feed. Whether you're a founder, marketer, or just startup-curious, this episode is your backstage pass to how media works — and what’s changing fast. Takeaways 1. AI is changing the way content is created and optimized for search engines. 2. Traditional media still plays a crucial role in curating and contextualizing news. 3. Startups should connect their stories to current events for greater relevance. 4. Hyperbole in pitches can turn people off; authenticity is key. 5. Understanding the audience and what content works for them is essential. Chapters 00:00 Introduction to EU Startups Podcast 02:59 The Evolving Landscape of Startup Media 06:06 The Importance of Personal Connection in Media 08:56 Insights from the European Startup Media Landscape Infographic 12:00 What Makes a Compelling Startup Story? 18:00 Building Relationships Beyond Coverage 19:50 Trends in Startup Content and Media 24:00 The Future of Startup Media 25:54 Rapid Fire Questions and Closing Thoughts Follow EU-Startups on LinkedIn: https://www.linkedin.com/company/eu-startups-menlo-media/ Visit our Website: https://www.eu-startups.com/ Subscribe to our Newsletter: https://www.eu-startups.com/newsletter/ #startup #venturecapital #media