Part 2—Find a Niche and Land a Perfect Client as a Kingdom Business

The best way to build your business is with a niche—a specific segment of a larger market which is defined by certain a persona or an identity that makes it unique from the larger market. Joe Newton shows you how to achieve product-market fit by finding your niche and then shows you how to define your ideal client. He’ll show you his exact framework to identify, clarify and sell-to the clients you want for your business. This episode covers the topics of niche business, marketing, clarifying your message, sales, business development, Kingdom Business, and stewardship.