People, Planet, Profit – How a triple bottom line can end poverty

with guest Cherie White, Steadfast Developments.We’ve all heard the phrase “bottom line” before. It’s all about profit, profit, profit – but what if there was another way? A way for entrepreneurs to leverage their unique talents to not only make a profit, but to also have a positive social impact?Cherie White, CEO and founder of Steadfast Developments, proudly owns the title of social impact developer, just as she proudly owns the title of resident of Vancouver's Downtown Eastside, one of Canada’s poorest postal codes. She has a vision of restoration for the neighbourhood, one that leverages the power of community instead of gentrification. And it’s more than just a vision. She’s actually making it happen.In this episode, Cherie shares about living counterculturally, the power of redefining the bottom line to be more than just financial, and how a live-in-wrap-around strategy can transform not only the lives of those in poverty, but the lives of those walking alongside as well.Episode hosted by Shelaine and Eric.