DP 011: Banning the "V" Word with Peggy Hoffman

Driving Participation Podcast: What Is Working in Marketing & Fundraising | Nonprofits | Schools | Associations - A podcast by Beth Brodovsky

Peggy Hoffman wants to get rid of volunteers. Well, she wants to get rid of the emotional baggage attached to the word “volunteer.” Instead, Hoffman, president of Mariner Management, looks at how we can eliminate the pressure of being a volunteer. They explore ways to engage members to become more active with the organization as involvement is the trigger to commitment.

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