Harnessing Digital Solutions in Pharma: A Deep Dive with Paulo Gentil

Meet Paulo Gentil, digital solutions manager at Abbvie, a man with insights to share and stories to tell, all woven into the fabric of his rich Brazilian culture. He’ll spin you a tale about football that's so compelling, you'll start seeing the game in a different light. This game of strategy, teamwork, and shared responsibility, Paulo argues, mirrors the trials and triumphs of building a successful company. So, what if we hired a footballer as a digital solutions manager? Paulo has some intriguing thoughts on that. As we step into the world of digital transformation, we explore its impact on various generations in the workplace. Change management is a dance we all need to learn, and Paulo explains why it's crucial to engage everyone in understanding the value of digital solutions. From AI-driven Next Best Action in customer engagement to the role of artificial intelligence in pharmaceutical companies, this conversation underscores the importance of embracing new technologies for staying competitive in a digitized world. Finally, we delve into the challenges faced by the pharmaceutical industry in customer engagement. Paulo draws comparisons with companies like Amazon, emphasizing the significance of understanding and solving real customer problems. From regulations to diversifying markets, we navigate the complexities of the industry before we wrap up with a treasure trove of career advice from Paulo that is sure to leave you inspired. Tune in to this episode for an amalgamation of culture, technology, and the art of building a successful career!