How To Influence People: Marketing Secrets Behind The World’s Biggest Brands - Rory Sutherland

💌 Sign up to LifeNotes here 👉 https://go.aliabdaal.com/lifenotes/podcastRory is the vice chairman of Ogilvy UK, which is one of the biggest marketing and advertising companies in the world. He's the author of the book Alchemy: The Surprising Power of Ideas That Don't Make Sense and his TED talks that have been viewed over 7 million times. In the conversation Rory gives me a masterclass in marketing and advertising ,and reveals the marketing secrets brands use to change our perception of products and influence our behaviour. Enjoy :) Sponsored by Huel - go to https://www.huel.com/deepdive and with your first order you’ll get a free t-shirt and shaker.Sponsored by Trading 212 - download the Trading 212 app https://trading212.com/promocodes/ALI and use the promo code "ALI" after signing up and depositing to receive a random free share worth up to £100. This is not financial advice. Investments can fall and rise. Past performance is no guarantee of future results. Other fees may apply*. Capital is at risk.Sponsored by WeWork - visit https://www.we.co/ali and use the code ‘ALI’ at checkout to redeem 50% off your first booking.📚Check out my New York Times Bestselling book Feel-Good Productivity!Amazon Website(00:00) Intro (01:52) University and your view on education (10:29) The power of statistics (23:30) You should always ask why (25:09) The doorman fallacy (28:40) Consumer psychology(32:33) Why you should dare to be trivial (43:19) Building talkability into a product (54:48) What got your interested in marketing? (01:03:33) How most businesses are optimised(01:04:06) User imagery vs target audience (01:07:00) How you become the perfect brand (01:08:33) Evolutionary psychology and products(01:16:00) The importance of longitudinal questions (01:18:16) Why new ideas are slow to take off(01:20:53) Rebrands and longevity (01:30:37) Brands lead to better products(01:32:24) What don't people like about advertising? (01:42:55) Psychological value(01:48:47) Happiness (01:56:44) Book recommendations  🔗 CONNECT WITH RORY 📕 Alchemy: The Surprising Power of Ideas That Don't Make Sense - https://geni.us/TcHm5z 🐦 Twitter - https://mobile.twitter.com/rorysutherland💻 Website - https://www.ogilvy.com/uk/team👥 Linkedin - https://www.linkedin.com/in/rorysutherland/?originalSubdomain=uk🔗 CONNECT WITH ALI📲 Join My Telegram Community - https://t.me/+bH5gLHty5kBiOGZk🎥 YouTube Channel - https://www.youtube.com/c/aliabdaal🐦 Twitter - https://twitter.com/aliabdaal📸 Instagram - https://instagram.com/aliabdaal💻 Website - https://aliabdaal.com👥 Linkedin - https://www.linkedin.com/in/ali-abdaal/If you enjoy listening to the podcast, please do leave a 5-star review on Apple Podcasts - even one line helps! You can also Tweet @AliAbdaal with any feedback, thoughts from the lessons you've learnt from the episodes and we can thank you personally for tuning in 🙏Want to start your own podcast? We use Transistor! https://go.aliabdaal.com/transistorCheck out the episode on the Deep Dive YouTube Channel.See privacy policy at https://transistor.fm/privacy