082: What has a Better ROI: Advertising or CX Training?

Chief Revolution Officer John DiJulius of The DiJulius Group discusses what has a better ROI: Advertising or CX Training? Learn: The companies that don’t invest in CX have leaders who don’t understand the financial impact it can have Sales is a lagging indicator of the level of CX your company is providing 75% “don’t accept advertisements as truth” 90% “believe brand recommendations from friends” 5% increase in customer retention can increase a company’s profit by 75% 80% of your company’s future revenue will come from just 20% of your existing customers Tesla spends zero on advertising Resources mentioned: The Customer Service Revolution Podcast  *** EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.