056: How to Capitalize on Revenge Spending

Chief Revolution Officer John DiJulius of the DiJulius Group discusses the best way to capitalize on revenge spending. The last 18 months have built up a lot of demand and consumer savings are near record highs. However, customers are now pickier than ever about which companies they do business with. Learn how you can position your business to handle what could be an economic boom for some. You will learn: Revenge spending is a key reason to expect economic growth in the foreseeable future Why customers are now pickier than ever about which companies they do business with Why brands that consistently deliver superior customer experience and a high level of employee engagement will reap the rewards 75% of customers don't accept advertisements as truth yet 90% of customers believe brand recommendations from friends New customer acquisition is extremely expensive compared to retaining current customers The most successful companies in the world are not characterized by the best products in the world but by how they redefine our expectations Why building a true, sustainable relationship is the biggest competitive advantage in the world The most memorable customer experiences are the ones where an emotional connection was made and both the customer and employee felt something Resources mentioned: www.thedijuliusgroup.com The Customer Service Revolution Podcast  Link to The Customer Service Revolution Conference Oct 5-6 in Cleveland, OH  If you enjoyed this episode, we’ve created a PDF that has all of the key information for you from the episode. Just go over to our podcast page at https://thedijuliusgroup.com/the-customer-service-revolution-podcast to download it.  *** EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world. Find out more at https://emeraldcitypro.com