Combatting Complacency: Mastering Your Kickstarter Campaign
Crowdfunding Nerds: Kickstarter Marketing For Board Games & Beyond! - A podcast by Crowdfunding Nerds: Kickstarter Marketing For Board Games & Beyond! - Mondays
Welcome, fellow crowdfunding enthusiasts! Are you ready to tackle complacency? In episode 159 of Crowdfunding Nerds, Andrew and Sean are back to help you stay ahead of the game. We start with some casual banter, then dive into the dangers of complacency in Kickstarter campaigns. We also share our New Year's resolutions and discuss how to avoid the pitfalls of complacency. We share personal stories of overcoming complacency, emphasize the importance of gratitude, and warn about the illusion of eternal success. Learn about the importance of innovation, goal setting, and contingency planning. We highlight the dangers of underestimating customer engagement, overstretching yourself, and unhealthy comparisons. We underline the power of communication and the necessity of seeking audience feedback. We remind you that no company is too big to fail and that each Kickstarter campaign should be treated uniquely. Finally, we discuss the importance of continuous learning and wrap up with some valuable resources. Join us, let's overcome complacency together! Show Chapters: 00:01 - Banter Beginnings 00:15 - Complacency in Kickstarter Games 01:35 - New Year's Resolutions Discussion 08:07 - Tackling Complacency in Crowdfunding 13:25 - Personal Anti-Complacency Stories 17:28 - Importance of Gratitude 18:19 - Illusions of Indefinite Success 19:28 - Emphasizing Innovation and Adaptation 25:46 - Forms of Complacency in Business 28:47 - Dangers of Overexpansion 31:20 - The Peril of Comparison 33:55 - The Power of Communication 34:16 - Audience Feedback and Game Innovation 45:56 - No Company is Too Big to Fail 46:15 - Treating Each Kickstarter Campaign Uniquely 49:38 - The Power of Continuous Learning 51:18 - Episode Wrap-up and Resource Sharing