Audience Building with Michaela Bethune, Participant

Michaela Bethune is Vice President of Audience Development for Participant, which is a global media company dedicated to entertainment that engages audiences to participate in social change. Previously, Michaela was Head of Campaigns for DoSomething.org, the largest tech company exclusively for young people and social change, and she led California’s digital strategy and voter mobilization programs for Elizabeth Warren’s presidential campaign. Today, Michaela leads impact campaign strategy for Participant. Participant’s more than 100 films include academy award winners Spotlight,  "American Factory", "CITIZENFOUR", "The Cove" and "An Inconvenient Truth", and recently the award-winning film "Judas and the Black Messiah" which we will talk about today.