#090 - How to Use Authenticity and Compassion to Build a Consulting Firm with Joe Maalouf

My guest today is Joe Maalouf. Joe Maalouf is a systems engineer and consulting firm founder. He co-founded Effiqual a bit over 3 decades ago. Joe is part of a family of poets. Poetry influences the way he sees consulting and the way he built his firm. The overall theme of the episode is "authenticity and compassion". Topics covered with Joe: Why did Joe create Effiqual?Why did he want to reduce the dependance on external consultantsWhy the Flawless Consulting model is grea...