How to Measure Marketing ROI in Construction Digital Strategy That Actually Works Jason Rhoads

If you don’t know what’s working in your marketing, you’re flying blind.In this episode of Construction Champions, host Ron Nussbaum talks with Jason Rhoads, CEO of Rhoads Creative, about how to build digital marketing systems that deliver measurable ROI for builders, remodelers, and trades.Jason has spent over two decades helping construction businesses master SEO, lead tracking, and performance analytics. He breaks down how contractors can move from “throwing money at ads” to making marketing an investment that drives predictable growth and why it all starts with understanding the numbers.What You’ll Learn in This EpisodeThe Digital Marketing Ladder: how to prioritize SEO, ads, and social the right wayWhy marketing is an investment, not a spendHow to track real ROI (even if you think it can’t be done)What metrics actually matter and which ones don’tHow to tell if your marketing is working (and when to stop doing what’s not)How builders can measure true cost per lead and cost per saleWhy construction isn’t “different” it’s a business like any otherWhat AI, search, and platforms like TikTok mean for 2026 marketingLearn more: https://rdgcreative.com/FREE Skool group!https://www.skool.com/mission-elite-ops-5659/about?ref=1a55bdb77dba443485258ad567edbb23Listen on Wreaths Across America RadioMondays at 2pm ET and Saturdays at 8pm EThttps://www.wreathsacrossamerica.org/Newsroom/WreathsAcrossAmericaRadioConnectRonhttps://www.linkedin.com/in/ron-nussbaumhttps://www.ron-nussbaum.com/BuilderComs: The Client Communication Hub for Constructionhttps://www.buildercoms.com/ Website https://www.constructionchampionspodcast.com/