Stu McLaren Shares the Secret to Member Progress

If you have an online course, membership, or group program, you know how important it is to make sure that your clients are making progress. But how do we make that happen? How do we take our members from overwhelmed to confident in their best next step? And more importantly, how do we make sure they recognize the progress they’ve made? In today’s episode, my special guest is the world’s leading expert on memberships who happens to be my mentor and dear friend, Stu McLaren. He’s going to be sharing his secret to member progress called the Success Path™. Plus, we’ll be breaking down the 4 elements you need to create one for your business.  Since 2008, Stu has been working intimately with tens of thousands of authors, speakers, coaches, consultants, and business owners to transform what they already know, love, and do into recurring revenue by launching, growing, and scaling 6, 7, and 8-figure membership businesses. As the former co-founder of the world’s leading membership platform for WordPress, WishList Member, and now the creator of the Membership Experience, Stu has a unique perspective of what works in membership and subscription markets.  Tune in and discover the secret to member progress! [00:01 – 09:02] Opening Segment An overview of the Success Path by Stu McLaren The best way to map out your common cause for your members Stu introduces the membership experience program What makes that community unique [09:03 – 24:07] The Secret to Member Progress How Stu developed the Success Path™  The importance of understanding traffic, conversation, and retention The basis of the Success Path™  Stages, descriptions, milestones, and action items [24:08 – 38:03] Start, Launch and Grow a Membership Stu’s insights about focusing on a few things to experience progress and momentum Stu’s advice for people who want to create a Success Path™ Focus on the two extremes Join Stu for his FREE workshop and have more clarity about membership Don’t miss this great opportunity! Register: www.learnfromstu.com  [38:09 – 39:35] Closing Segment  Want to connect with  Stu McLaren? Follow him on Instagram @StuMcLaren.  Make sure to check his podcast Marketing Your Business where he shares expert marketing advice, behind-the-scenes secrets, and interviews with industry leaders!    Head to www.learnfromstu.com and get access to Stu's membership guide and sign up for his free workshop to help you create recurring revenue in your business! Let’s Connect! You can connect with our host Shana Lynn on Instagram. Make sure to subscribe and head to her website shanalynn.com, learn more about creating thriving communities and empowering community teams for your online business! LEAVE A REVIEW! Your ratings and reviews help get the podcast in front of new listeners. Your feedback also lets me know how I can better serve you.  Tweetable Quotes: “What makes [our community] special is that we don't take ourselves too seriously. And we give people the chance to just be themselves and to lean into who they are with a common goal of generating recurring revenue.” -  Stu McLaren “Success Path is so powerful because it allows us to be able to speak to the progress and wins that people are having all along their journey, not just at the end.” - Stu McLaren “It's all about creating an environment for our people that are naturally going to help them experience and make the most amount of progress.” - Stu McLaren