3 Evergreen Offer Traps to Avoid with Scott Paley

Are you running an online course or membership site? You might have heard the buzz about evergreen campaigns and the promise of continuous sales without the need for constant launches. But it can feel complicated and overwhelming. That's why we've brought in Scott Paley, an expert in scaling with evergreen methods. In this episode, he shares three traps to avoid and a valuable resource to up your evergreen game. With experience scaling a membership to over 5,000 members, Scott works specifically with membership site owners to achieve evergreen success. Get ready to learn some valuable lessons about going evergreen and take your online business to the next level.Key Takeaways:Intro (00:00)Scott’s favorite community (02:04)What does Scott think about Evergreen? (05:49)What is the launch plateau according to Scott? (10:26)What are the things to look for or avoid if moving into the evergreen space or trying to scale? (13:28)What does the evergreen calculator do? (20:59)Episode wrap-up (42:35)Additional Resources:FREE Evergreen Calculator: https://evergreenedge.com/shana Scott’s Instagram account: https://www.instagram.com/evergreen_edgeLearn how to work with Shana: www.shanalynn.com Learn more about Shana’s Community Training Program: www.communitycultivated.comConnect with Shana: https://www.instagram.com/shanaspeaksCommunity Creators is a podcast for online entrepreneurs looking to learn more about creating thriving communities and empowering their community teams.Be sure to follow the podcast, so you never miss an episode!