1: Author of The Choice Factory, Richard Shotton, tells us how to apply findings from behavioural science to advertising

In our maiden episode we catch Richard Shotton. Increasingly known as the author of The Choice Factory, a best-selling book on how to apply findings from behavioural science to advertising, Richard also operates as a consultant, speaker and trainer.  A choice choir of industry legends have collectively sung praise for his book, most notably Rory Sutherland, Dave Trott, Mark Ritson and Phil Barden, with the latter referring to it as “catnip for the industry”; which explains why one of our Account Managers likes to rub it all over himself when he arrives every morning.  /////  Richard Shotton: Twitter: @rshotton Buy The Choice Factory on Amazon Mumbrella Brand Purpose Article 14 Books on Behavioural Science that Marketers Should Read Behind the Scenes in Advertising, Mark III: More Bull More Irrationality: The enemy within Paperback by Stuart Sutherland Gasp: Gasp Agency Website Contact/submit a question to the Show: [email protected] Our articles on Brand Signalling and Online Reviews Bob Hoffman's blunt, yet superb, definition of Signalling /////