Predictions for the 2024 Holiday Shopping Season
Business To Human - A podcast by R.R. Donnelley
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In this episode, we dive into the complexities of holiday shopping, including hosting and travel plans with special guests Chip West and Sara Thomsen, retail industry experts at RRD. We explore the importance of targeted promotions, convenient services, and irresistible deals. Our conversation also highlights how retailers and brands can capitalize on shoppers’ plans to drive sales, the necessity of frequent, personalized messaging, and the appeal of exclusive products. Predictions for this holiday season are explored, including a potential shift toward later shopping and the possibility that shoppers will prioritize physical gifts over experiences.Join us as we consider: Holiday shopping trends and timing The power of deals, offers, and discountsConsumer spending habits during the holidaysHoliday travel and the opportunity for automotive services
