Brand Building: Seamless Digital and Physical Marketing
Business To Human - A podcast by R.R. Donnelley
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What is your why? When customers can tell that your “why” is more closely tied to your balance sheet than their experiences, they will find another financial institution. A relentless focus on customer experience will lead to differentiation that your customers will connect with, making a better customer experience. Alyssa Armor, Director of Digital Marketing at United Community Bank, ensures the digital experience matches the in-branch experience — a key for the modern market. Join us as we discuss: Focusing on customer experience in financial servicesBuilding culture around the motiveDigital experiences mirroring in-branch experiences
