1. What is Copywriting?

Copywriting is marketing or advertising writing. It's writing that is designed to sell or to persuade. But make no mistake: copywriting is not about being tricky, pushy, or underhanded. In fact, copy (the words that make up copywriting) that is super sales-y and disingenuous often backfires! (It's also not copyrighting, which is a legal term for protecting intellectual property.) In this episode, Nicki and Kate dive into copywriting basics: what it is, where you can find copy, who can write copy, and the career possibilities you have as a copywriter. Related Links What is Copywriting?Why Should I Become a Copywriter?What Does a Copywriter Actually Do? --------------- Get Free Copywriting Training here